Overview

Overview

Get New Patients From the Internet Through Big Business Search Engine Marketing

People in your area are searching for hearing services. And these days, when people search, they often use search engines like Google. If someone searches for something hearing related on Google.com, you want your practice to show up. If you don’t show up prominently in search results, they’re not going to be able to do business with you.

By employing search engine optimization (SEO) and local search engine strategies, you can get your practice to show up for certain search terms. But with most search terms related to the hearing industry, it’s impossible for a local hearing practice to show up in the local or organic search results . With most hearing related search terms, the ONLY way for a local practice to show up on page one of the search results is through the use of pay-per-click search engine marketing.

Google’s Pay-Per-Click Program is Called AdWords

The AdWords network allows your practice to show up when someone in your area searches for hearing-related search terms. You tell Google when you want your ads to show and you pay them a small fee when someone actually clicks on the ad.

Using AdWords to Advertise a Local Practice Can Be Tricky

It’s really easy for a local hearing practice to burn through a lot of money and not see very many results. In order to use AdWords really well, it takes quite a bit of effort to properly structure the campaign, create relevant ad copy, and manage the keyword lists. There are also things big businesses do to be successful with AdWords that local businesses just can’t do.

HearPPC Lets Small Hearing Practices Use AdWords Like Big Businesses Do

HearPPC practices have incredibly elaborate AdWords campaigns working for their practices. The time and effort it would take for a single practice to create and maintain a campaign like this makes it impractical for an individual practice. But by combining data and resources across multiple practices, local hearing practices are able to employ big business strategies to use AdWords to generate new patients from the internet.